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Rasmussen Consumer Index
Consumer Confidence Climbs a Point on Tuesday
Tuesday, March 16, 2010
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The Rasmussen Consumer Index, which measures the economic confidence of consumers on a daily basis, regained some lost ground on Tuesday, climbing one point to 78.1. The index is down six points from a week ago and down just one point from last month. Still, consumer confidence is up 11 points from its level measured one year ago. Nationally, nearly a third (32%) rate their personal finances as good or excellent these days, but 25% give them a poor rating. Married adults (37%) rate their finances more positively than non-married adults (26%). The Rasmussen Investor Index, which measures the economic confidence of investors on a daily basis, remained relatively steady today at 88.2. The investor index is down down seven points from its level one week ago and down three points from a month ago. Investor confidence is up 16 points from a year ago. Among investors, half (50%) give their finances a good or excellent rating, while just 11% rate them as poor. (Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook. The Rasmussen Consumer Index and Investor Indexes are derived from nightly telephone surveys of 500 adults and reported on a three-day rolling average basis. The baseline for the Index was established at 100.0 in October 2001. Readings above 100.0 indicate that confidence is higher than in the baseline month. Detailed supplemental information is available for Premium Members. Historical data for the Consumer and Investor indexes as well as attitudes about the economy and personal finances are also available to Premium Members. The Rasmussen Consumer Index reached its highest level ever at 127.0 on January 6, 2004. The all-time low was reached on March 10, 2009 at 54.7. The Rasmussen Investor Index reached its highest level ever at 150.9 on January 7, 2004. The lowest level ever measured was 52.5 on March 9, 2009. The baseline for the Rasmussen Consumer Index was established at 100.0 in October 2001. At 78.1, overall levels of economic confidence are significantly lower today than they were in the aftermath of the 9-11 terrorist attacks Rasmussen Reports is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information. The Rasmussen Reports Election Edge™ Premium Service offers the most comprehensive public opinion coverage available anywhere. Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade.
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